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NVGTN Digital Marketing Campaign
Location
California
Date
August 2025
Role
Lead UX/UI Designer - Responsible for redesigning NVGTN’s e-commerce layout, improving product visibility, and creating a modern, conversion-focused shopping experience.
This project showcases a full-funnel digital marketing strategy for NVGTN, a fast-growing activewear and lifestyle brand. It includes audience research, competitive analysis, campaign goals, segmentation, paid search strategy, content recommendations, and creative examples designed to improve brand visibility, conversions, and community engagement.
The project highlights keyword planning, ad mockups, landing page strategy, display ad concepts, and a cohesive campaign theme centered around empowering movement and performance.
